Entertainment One (eOne), the copyright holder of the popular UK animated television show Peppa Pig, announced that it planned to open a new theme park in China by 2019 alongside launching a three-year Peppa Pig touring performance.
The company will cooperate with a Guangzhou-based animation and toy company Alpha Group Co to further expand its Chinese market and improve the popularity of the brand in the country.
eOne将和广州动画玩具公司Alpha Group Co联手，进一步打开中国市场，提高《小猪佩奇》在国内的知名度。
Having benefited from the push by the Chinese market, Peppa Pig has brought high profits to its copyright holder, earning one billion US dollars each year. The sales revenue of its copyright and related products in China grew 700 percent in the first half of 2017.
Andrew Carley, executive vice-president of eOne, told the Beijing Morning Post that they had seen the great potential of the Chinese market and are preparing to launch a series of new toys and products to further strengthen their status in China. He added that they are making business plans to prepare for the coming Year of the Pig in 2019.
Debuted on China Central Television in 2015, the country’s national broadcaster, the animated show soon became popular among Chinese children. So far, the cartoon has been streamed more than 45 billion times on Chinese online streaming platforms Youku, iQiyi and Tudou.
Boosted by Chinese social media, Peppa Pig has become popular online, being made into various cute emojis and being featured in many fun videos.
Some Chinese netizens have even dubbed clips of Peppa Pig with different Chinese regional accents, something else that has been popular over social media.
Peppa Pig, the UK preschool animated TV series, which tells the stories of Peppa and her family, has been broadcasted in more than 180 territories around the world in more than 40 different languages.